Challenge yourself and raise awareness of a great charity

Challenge yourself and raise awareness of a great charity… hurry places are limited!

Cycle Edinburgh to Richmond in Aid of Missing People

You’ve always wondered what it really feels like to be a pro rider with support vehicles and entourage? Well here’s your chance to live the dream, drama and inevitable pain. Push yourself to the max and raise awareness for a great charity and touch someone else’s life. Cycling Shorts are throwing their support behind the ride and would be very proud if some of you lovely people got involved. We would of course promote you fundraising and help in any way we can!

The charity Missing People is inviting participants to sign up to its first Cycle Challenge, a professional-level boutique five day ride from Edinburgh to Richmond, to help provide a lifeline for missing people in the UK and anyone left behind, starting on 16 June 2012.

The route is designed to put experienced riders through their paces, with a pro-level experience including a support car, quality accommodation and food supplies, to fuel the journey through Newcastle, York, Nottingham and Milton Keynes.

Eurosport commentator and sport promoter David Harmon has endorsed the event, in recognition of the exciting challenge it offers for participants, as well as the importance of the cause.

David said: “Every mile these riders get under their wheels exposes passers-by to a massively important charity and its vitally important work to help missing people, their families and their loved ones.

Having specialised in distance riding myself I know how tough this ride is going to be. From the hills and climbs of the first 2 days to the windswept middle section, it’s going to be a huge personal challenge…”Chapeau!” as they say in cycling”.

The Cycle Challenge also represents the ‘premier event’ of the summer for Missing People’s partner Ride2Raise, as it contributes logistical expertise and promotes the challenge throughout the cycling community.

Richard King, Managing Director at Ride2Raise commented: “Although very beautiful, the first two stages’ long journey between Edinburgh and York will be tough. The riders will really be put through the mill, but it is great that we can support them so closely to make this event a huge success.”

“The riders will have a support car, food and quality accommodation as they physically test themselves with this remarkable fundraising endeavour.”

Martin Houghton-Brown, Chief Executive of Missing People said: “If someone you loved went missing wouldn’t you want the world to stop and look for them? The charity Missing People is building a dedicated community of people across the country ready to join the search when the worst happens.

This new cycle event will be memorable for the scenery, the professional support and the incredible physical challenge, but will also help the charity to raise awareness of vulnerable missing adults and children, and support many families left behind.”

To enter the Cycle Challenge 2012,
visit www.missingpeople.org.uk/cycle by clicking here.