OMNIUM - The New Online Cycling Apparel Store

Style, Performance and Individuality from New UK Based Online Store OMNIUM

I met Claire Pepper on a Bike Ride with Brunch organised by Queen of the Mountains and was excited to hear of her plans to launch OMNIUM a brand new, UK based, online store bringing together some previously hard-to-buy or as yet undiscovered cycling apparel from independent designers. Their focus is high performance road cycling kit and accessories, bringing together lots of smaller brands who are doing really interesting stuff and making them more accessible, especially to the UK market.

Claire’s background is photography, specialising in fashion and sportswear in e-commerce, and as a runner, cyclist and triathlete, she found women’s cycling clothing to be much more limited in terms of choice than the rest of the active wear market and decided to do something about it! With her partner Jonathan, a creative director and active racer for Dulwich Paragon, they have launched OMNIUM.

Most of the OMNIUM brands are small companies with a bit of a cult following, and until now some have been hard to get hold of in the UK. OMNIUM solves the problems of buying internationally such as customs charges and complicated returns!

The products are stylish, high performance, individual brands which will only be stocked in limited runs, keeping the offering of fresh and current items in-demand.

Starting with 7 brands and with 2 more coming soon, the selection comprises mostly of men’s and women’s jerseys, shorts, socks and caps. There are some eye-catching full kits from Minneapolis brand Twin Six and graphic-patterned base layers from Good Cycling, a brand from the Netherlands. One of the most popular items is a cap by Canadian brand Forward, which features a pair of cat-eyes on the underside of the peak.

Well worth taking a look if you would like to stand out from the crowd this summer!

OMNIUM BRANDS

Twin Six – USA – men’s & women’s jerseys with matching shorts, caps, socks, bidons
Angeles Creative – USA – men’s and women’s jerseys, high performance and distinctive
Queen of the Mountains – UK – high performance women’s jerseys, shorts and caps
Forward – Canada – women’s jerseys and caps, fun, playful designs
God & Famous – USA – caps and socks (apparel coming soon) urban styling
The Wonderful Socks – Italy – socks and caps, Italian craft heritage with quirky designs
Good Cycling – The Netherlands – men’s and women’s jerseys, base layers and gilets