Tour de Yorkshire unveils ‘Digital’ Jersey for most aggressive rider

by Anna Magrath | Apr 21, 2015

In a world first for cycling, the Tour de Yorkshire will include a podium jersey which is voted for by fans via Twitter.

Sponsored by Dimension Data, the ‘digital’ jersey will be presented to the rider who has distinguished himself as the most aggressive, the rider who has made the greatest effort, and who has demonstrated the best qualities in terms of sportsmanship at each of the three-stages of the event which covers 515 kilometres, and takes place from May 1-3.

No other cycling race has an official jersey that is voted for by the public and the decision to introduce one for the Tour de Yorkshire illustrates the growing interest in cycling in the UK.

Christian Prudhomme of Amaury Sport Organisation (ASO), and director of the Tour de France, said: “The Tour de Yorkshire is the perfect race to launch a digital jersey – especially coming so soon after the enormous success of the 2014 Tour De France Yorkshire Grand Départ. We know that the people of Yorkshire and the UK will vote in large numbers for the most aggressive rider – especially for the British cyclists who are riding on home soil – who will push hard, be active in breakaways, and be recognised by the public.”

Jeremy Ord, Dimension Data’s Executive Chairman said: “We’re very excited to sponsor cycling’s first ever digital jersey. As the official technology partner for ASO, our goal in year one is to revolutionise the viewing experience of cycling fans across the world. The introduction of the digital jersey is another step in enabling ASO to deliver on its vision to transform the sport of cycling in the fast-evolving digitally driven world. Now, for the first time ever, cycling fans will be able to vote on the most aggressive rider.”

Fans can vote for the riders selected by the Tour de Yorkshire race director via @letouryorkshire.  Twitter voting cards will be available on both the web and mobile app. All the fan needs to do is tap on the vote button. When the voter selects a rider, the card reloads and indicates which rider is leading the vote. Twitter card voting is open for half an hour which is 40 minutes before the end of each stage, and closing ten minutes before the end of each stage.

In addition to the Dimension Data’s digital jersey, the other three jerseys unveiled last week are: Sprinters sponsored by Yorkshire Bank, King of the Mountains sponsored by P&O Ferries; and the overall Welcome to Yorkshire Leader’s jersey.
Gary Verity, Chief Executive of Welcome to Yorkshire, said: “We’re breaking new ground getting people involved in voting for the most aggressive rider. Race weekend will be like no other the UK has seen. Combined with the other new, very impressive podium jerseys, we’re very excited to see who will be the first riders to wear them.”

All jerseys have been designed and manufactured by Milltag, the company with Yorkshire roots, which has used the Yorkshire ‘Y’ logo across each jersey.