Press Release: Mark Cavendish Joins Science in Sport as Elite Sports Consultant

Mark Cavendish Joins Science in Sport as Elite Sports Consultant

The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.

 

The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.

More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.

In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.

“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”

As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.

Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.

 

 

Cycletta Scotland

Angela before the off - Image ©Mel MacRae

Angela before the off – Image ©Mel MacRae

Over 600, (Wowee!) turned up at Scone Palace today in pouring rain and howling gales for Scotland’s only Cycletta sportive. It was an impressive sight!. After doing the Applecross Duathlon yesterday I didn’t think my legs would manage but my hardy pal, Angela, had headed down from Inverness for the day’s event and convinced me that it would be a good idea so I got my stuff together!

...and we're off! - Image ©Mel Macrae

…and we’re off! – Image ©Mel Macrae

We turned up to Scone Palace in the morning to a throng of cyclists getting ready for the off. After getting our bikes sorted; labelled with our numbers and stickers for the timing chip, we headed down to the start line. We were grouped in bunches of around 20 and given a safety briefing for the day. Then we were off, pedaling out of Scone Palace grounds to start our Cycletta adventure.

Friendly Faces

There was a lot of familiar faces which was great to see. Within the first few miles I spotted fellow cycle coach Kirsteen Torrance, working with a group of girls on some ‘on through and off’ technique. Group riding is such a great experience and with practice can save you so much energy.

We bumped into Debbie (not literally), from Perth Road Runners. She won a place after entering a competition through the local radio station, Tay FM. She had looked at Cycletta’s website before but was trying to decide between it and the Stirling 10k. Winning the competition made the decision for her.

Cycling on a bit more we came across the girls from the Glasgow Green Cycle Club, a cycle club which this time last year had only 3 female members. Today there must have been at least 10 working together in a team to push on up the road.

Glasgow Green Cycle Club Ladies - Image ©Mel MacRae

Glasgow Green Cycle Club Ladies – Image ©Mel MacRae

Things have really taken off for them this year. Amongst them was another cycling coach Elizabeth O’Donnell, we managed a quick catch up about the club and what she has been up to recently before heading on up the road into the rain. Also out were some of the ladies from my favourite club, the East Sutherland Wheelers. They now have over 100 female members in one of the most northerly cycle clubs in the UK.

Blowing us in the right direction

It was cold and wet that’s true but once we had warmed up it didn’t really matter at all. The wind was strong but this also had the advantage of giving us a nice tailwind for some parts of the ride which we most definitely took advantage of. We stopped briefly to refill the water bottles and devour a

East Sutherland Wheelers Ladies - Image ©Mel MacRae

East Sutherland Wheelers Ladies – Image ©Mel MacRae

couple of jelly babies at one of the well-stocked food stops provided for us along the way.

This was Angela’s first cycle event. She got into cycling when she took on the Barra to Butt challenge to raise money for a Zambian charity some years ago. Earlier this year, Angela took part in some women’s specific cycle coaching sessions run by East Sutherland Wheelers. She enjoyed the sessions so much she went out and bought herself a nice new road bike. Since then, she has been on her bike getting addicted to Strava and training to tackle the Bealach climb in Wester Ross, which showed today, with her classy climbing up the Gallowhill ..twice!

Sprint for the finish

63km later we were back at Scone palace and had enough in our legs to manage a sprint over the line. There was a good buzz at the finish line and everyone we spoke to said they had really enjoyed it and were already talking about registering for next year. There was massage available for tired muscles, hot food to warm us up and cool women’s cycle wear for sale too! The event was well marshaled and had a really friendly atmosphere and for me, it was fantastic to be cycling with 600 ladies on the roads around Perth. This Cycletta demonstrated the popularity and strength of women’s cycling in Scotland today… very exciting!

 

@MelMacRae

 

 

 

BMX is Fun

 

NEW VID!

Hope you like this.. not my usual kinda thing, I filmed this in a skatepark, just having a bit of fun, nothing too serious (best bit is 1:37 when my bars hit Nathans head).

 

Keelan

 

 

Eurobike 2013 Demo Day – Tern Folding Bikes Test Ride

Eurobike 2013 – Press & Industry Demo Day

Tuesday 27th August 2013 – 10.30 AM

The risks and sacrifices one makes for you, good readers of CyclingShorts. With aching joints, running nose and hacking cough – after a night of synchronised-snoring in a double bed with my esteemed PezCyclingNews colleague (our hosts, nice folk all, were confused as to the meaning of ‘friend’ when booking!) Somewhat optimistically I packed my cycling kit and drove to the demo day location. The decision was made to wander, get my bearings and a general feel of the place. Ten minutes later, looking like a giant pumpkin, I was, er, resplendent in X-Bionic bibshorts and jersey – biomimetic sports clothing no less, and more, much more, about them later – and about to leap aboard my first bike. Tern folding bikes captured my interest as the MD was great company and seemed to genuinely love his product and all things bike… just like us.

Mark Bickerton, MD Tern Folding Bikes with his top of the range Tern Verge X20. SRAM 20 speed. 8.6 kg.

Mark Bickerton, MD Tern Folding Bikes with his top of the range Tern Verge X20. SRAM 20 speed. 8.6 kg. ©NickDey/CyclingShorts.cc

My chosen question of the Eurobike 2013, ‘Why should I buy …. Insert specific product?’ was met with a smile and good cheer by Mark Bickerton – whose father invented a folding bike about 45 years ago.
Mark told me a delightful story of riding his father’s prototype at the age of eight. He’s now in his fifties and has been around folding bikes for pretty much his entire life – a true devote of the genre.
Anyway, back to my question. Mark’s response of ‘A Tern fulfils all requirements, allowing you to use it in places where a full size is not possible” seemed fair but also hinted at the demonic hand of the marketing exec’! Mark then offered a mid-conversation quote that, coupled with the benefit of post-test ride hindsight, is spot on. I asked, with charming twinkle in my eye, why a Tern and not a Brompton?
“Brompton’s are good for storage, Tern’s are great for riding.”
Folding: The Tern folds quickly, in my hands quicker than the Brompton, but not as a compact. It does seem though to be small enough to hop on and off public transport though and it will sit unobtrusively in your office or home when not in use.

TEST RIDES: I tested two of their models as I wanted to try and get a relative feel for the difference over a price and specification range. My first ride was to be a low price Tern Link D17 (D for deluxe) with 16 gears and a mass of approximately 12 kg. It is coming to the UK soon and will be retailing for around £600.
The D17 proved very manoeuvrable and confidently stable as I stuttered my way through the crowds. The Link D17 traversed the short, steep cobbled ramp smoothly. On the road I found the stem to flex a little but not so much as to cause me any worry. I took it up to speed, both on and off road and found myself smiling… yes me… on a folder… smiling!
I wanted more…
The next bike. Tern’s top of the range Verge X20 (X for extreme) will not be available in the UK for a few months, possibly not until the New Year. It comes equipped with SRAM 20 speed as standard and with a mass of approximately 8.5 kg is incredibly light and comfortable to carry when folded or not…

 

Tern Verge X20. Price tbc. ©Nick Dey (also the, ahem, model!) / CyclingShorts.cc

Tern Verge X20. Price tbc. ©Nick Dey (also the, ahem, model!) / CyclingShorts.cc

The VergeX20 is fast, very fast. Smooth, balanced and stops on a sixpence. I loved it. No flex, no judder, just confidence and the largest smile of the day.
Should you be on the lookout for a folding bike – and who these days isn’t – then Tern will almost definitely have a model for you.

Nick Dey.
EuroBike 2013.
August 27-31, Friedrichshafen, Germany.

 

 

 

Accelerating Passion

A short film capturing great cycling moments from the RPRT‘s ongoing season.
Our friend James from London has put together another little film which also features Herne Hill and London Nocturne… so many of the UK races.

Christian.

 

 

EuroBike – Italian Beauty

EuroBike 2013

Dispatches from Day 1… entry #1 Wednesday 28th August 2013, 9.15 AM

EuroBike2013 - The Italian Pavilion - Tommasini Stand - ©NickDey/CyclingShorts.cc

The intrepid Cycling Shorts correspondent.., ‘Our man in Germany’ sallied forth with sharp mind, keen focus and targeted questions designed to cut the cycling industry to the quick. Several minutes into the Euro Bike Show this highly trained, most hard-bitten of hacks became the very epitome of a small child entering Hamley’s on a ‘It’s a Wonderful Life’ Christmas eve!

Swamped in Dreamland… The Italian Pavilion – a taste of things to come? a doffing of the cap to the tradition of the sport?

EuroBike2013 - The Italian Pavilion - Tommasini 002- ©NickDey/CyclingShorts.cc

EuroBike2013 – The Italian Pavilion – Tommasini 002- ©NickDey/CyclingShorts.cc

With eyes narrowed I entered the fray determined to discover the ‘truth’ about this myth-shrouded business. What myths and legends have emerged from Italy. Such icons. In the minds of many Italian bikes demand all pretenders measured against their history; their aesthetics and their beauty. My eyes met stand 505 and Tommasini, they widened, the inner child took over, and all was lost (but in a good way).
Feasting upon the designs laid out in montage before me, guided by Mz Tommasini herself and trying not to become too lost in the sheer beauty of these still-made-in-Italy frames. The beauty of the paintwork and the balance of the designs owed more to fine art than to a gritty road race. yet they ride well, very well. Enough. Let the photographs tell all…

 

 

 

 

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