I tried the Etixx Energy Bar in Lemon Flavour with added magnesium and the Triple Action Energy Gel with electrolytes and vitamin C in Lime Flavour.
The energy bar contains 29g of carbohydrate in a 40g bar, so very similar to other bars on the market in terms of carbohydrate content, but also contains added magnesium (56mg per bar which is around 15% of recommended daily intake) shown to improve energy production and muscle function. The recommendation is 1-2 bars per hour of endurance sport, which is in line with British Cycling guidelines that suggest around 60g of carbohydrate per hour.
The bar has an oaty base with a lemon ‘yoghurt’ style topping. The base is quite dry and would be difficult to chew and swallow on its own I think, but the lemon top makes it much easier to digest and has a pleasant, but very sweet, lemon flavour.
The packaging was robust, but easy to open with teeth mid ride and the bars survived extremes of temperatures and didn’t crumble making them easy to hold and eat whilst riding.